Released on: May 25, 2008, 3:32 pm

Press Release Author: Stephen Fairley

Industry: Law

Press Release Summary: "Develop Relationships and Exchange Referrals with
Professionals who Serve Your Market"

Press Release Body: Phoenix, AZ, May 29, 2008, Legal marketing expert Stephen
Fairley develops marketing strategies for small law firms. At The Rainmaker
Institute\'s newest web site, Stephen Fairley teaches attorneys to build mutual
referral networks using a mix of social and business modes to connect with
successful local professionals serving the same client base in different capacities.
Participants in such networks get the same incentives they give - new sources for
building wealth - and Stephen Fairley teaches that routinely meeting with such
contacts is key to reaching and retaining more and better clients.

At www.LawFirmMarketingMistakes.com lawyers can read a free special report from
Stephen Fairley on the top legal marketing mistakes that attorneys make. These
marketing mistakes use their time and resources without providing worthwhile
referrals. His report emphasizes discriminating between lucrative, and merely
adequate, lead-building tactics, and separates strategies between little effort for
best results, and constant risks for inferior returns. "One great tactic that every
attorney should have in their routine, for example, is to become a friend to
non-competing local professionals," says Stephen Fairley. "Our clients are
encouraged to host monthly meetings with a select group of trusted professionals,
like bankers, accountants, financial planners, and non-competing attorneys, who
already serve the same kinds of clients that they want."

Law firm marketing is all about building a referral network with other professional
service providers. "The attorney has to set the example by initiating referrals,"
says Fairley. "Have at least one good lead ready to provide your new contact at the
first meeting."

For more information on how to avoid the ten deadly legal marketing mistakes,
lawyers are encouraged to download Stephen Fairley's free special report which
provides detailed findings and specific action steps to take. For a limited time,
the report is distributed free of charge at http://LawFirmMarketingMistakes.com.

About Stephen Fairley and The Rainmaker Institute

The Rainmaker Institute, LLC is the nation's largest law firm marketing company
specializing in helping small law firms generate more referrals and build
multi-million dollar practices. Over 6,000 attorneys have applied the proven
Rainmaker Marketing System. Stephen Fairley is CEO of The Rainmaker Institute and an
international best-selling author of 10 books including Practice Made Perfect for
Lawyers. He is a nationally recognized law firm marketing expert.

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Web Site: http://www.LawFirmMarketingMistakes.com

Contact Details: Stephen Fairley
The Rainmaker Institute
T: (888)588-8591
E: Stephen@TheRainmakerInstitute.com